Start a not-for-profit 501(c)(3) that brings the RAWK to twee, beardy hipster bands who need a kick in the scrotum. Collect old amplifiers and distortion pedals and solid-body guitars, and take them around to those what need them.
"Here, Bon. (May I call you ‘Bon’?) Have a Les Paul and plexi half stack."
"Messrs. Avett? A Strat and MXR Distortion+ for each of you. You connect them this way."
We could film it and put it on TV, do a big candid camera reveal thing like when Ty gives people new houses. Tears, hugs, screaming neighbors, etc. Merchandise tie-ins, all of it.